Organic infant formula & feeding support
Nutrition on a Mission
We are a team of parents, pediatricians & nutritionists on a mission to bring health and happiness to our little ones and the planet.
We’re the largest infant feeding brand* to earn Clean Label Project’s Purity Award across our formulas and best-selling* line of purees, Clearly Crafted.
Awarded by the Clean Label Project, certification follows a set of product testing for over 400 different contaminants completed by an independent party. We’re proud to have received this award as we continue to expand certification across our portfolio.
Our Recent Wins
- We launched 4 new products, including our Advancing Textures Bowls developed with infant feeding specialists
- We donated more than 200k meals & snacks with our partners Conscious Alliance and Convoy of Hope, and over $17k in partnership with PHA to help families in need!
- 36 states = 4.9 million families that can now purchase our organic purees through the WIC* program.
- We donated over $1 million in free services to improve postpartum health outcomes in partnership with the White House.
- Over 7,000 parents chatted our Happy Baby Experts for free, one-on-one prenatal, infant feeding and nutrition support.
- We achieved our highest B Corp score to date during our 2022 recertification assessment — with 3 Best for the World awards since 2011.
We are continually working to make an impact in the following areas.
Making Organic Accessible for All
Since 2018, we have been advocating for the inclusion of organic baby food through WIC’s program. It’s our goal to give every family the chance to provide their children with organic nutrition.
Impacting Children's Health
We are committed to positively impacting children’s health through nutrition, setting the stage for healthy eating habits early on in life.
Organic from the Start
We believe in organic from the start, to provide your little one with food that is grown without the use of toxic persistent pesticides or GMOs allowed in conventional farming.
*as of 2/22
Building a Happier, Healthier Planet
We’re fighting to protect the planet for today’s children and for future generations, by taking action to: reduce our climate impact, improve packaging sustainability, and help implement regenerative agriculture to grow the ingredients we use.
Giving Back to Families in Need
We strive to educate and support families based on their unique needs—through food donations, educational materials and workshops, non-profit partnerships, and volunteering—to empower parents and caregivers to make the best choices for their family.
Real-Time Support for Parents
The Happy Baby Experts are lactation consultants, registered dietitian nutritionists (and all moms!) who provide FREE infant feeding and nutrition support, on our one-on-one, live chat platform.
DEI Advocacy & Action
We are taking action today to help break down the systemic & institutional barriers that exist, as we raise and empower the next generation to continue to champion a more just world.
Using Business as a Force for Good
Certified B Corporations™ (B Corps™) are for-profit companies certified by the nonprofit B Lab™ to meet high standards of social and environmental performance, transparency, and accountability. We have been proud members of the B Corp movement since 2011.
Mission Report Archives
Mission Report Archives
Take a look at our past years mission reports to learn more about the work we've done and the progress we've made: