Nutrition on a Mission

We are a team of parents, pediatricians & nutritionists on a mission to bring health and happiness to our little ones and the planet.

  • CLPA Seal

    We’re the largest organic infant feeding brand* to earn Clean Label Project’s Purity Award across our formulas and best-selling* line of baby food purees, Clearly Crafted

    Awarded by the Clean Label Project, certification follows a set of product testing for over 400 different contaminants completed by an independent party. We’re proud to have received this award as we continue to expand certification across our portfolio.

    *IRI Custom Baby Food Database L52 WE 10.29.23

Our Recent Wins

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  • Our organic jars are authorized in 38 of 41 states that accept organic, reaching 5.4 million WIC participants!
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    • Our organic jars are authorized in 38 of 41 states that accept organic, reaching 5.4 million WIC participants!
    • We donated 281,914 pouches in 2023 as part of our Nutrition on a Mission Campaign with Convoy of Hope to help families in need!
    • We developed 2 new veggie-forward pouches >50% veggies!
    • We donated on average 150,000 snacks/pouches a month (over 1.8MM total in 2023) to families in neighborhoods with low food access or in crisis situations impacting their access to nutritious food
    • Partnered Global Empowerment Mission (GEM) , to help families displaced by the Maui wildfires! We donated 3,500+ pounds of pouches which helped provide months-worth of snacks for little ones.
    • We became the largest organic infant feeding brand* with Clean Label Project Purity Award across food and formula!
    *IRI Custom Baby Food Database L52 WE 10.29.23

    We are continually working to make an impact in the following areas.

    Making Organic Accessible for All

    Since 2018, we have been advocating for the inclusion of organic baby food through WIC’s program. It’s our goal to give every family the chance to provide their children with organic nutrition.

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    Impacting Children's Health

    We are committed to positively impacting children’s health through nutrition, setting the stage for healthy eating habits early on in life.

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    Organic from the Start

    We believe in organic from the start, to provide your little one with food that is grown without the use of toxic persistent pesticides or GMOs allowed in conventional farming.

    *as of 2/22

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    Building a Happier, Healthier Planet

    We’re fighting to protect the planet for today’s children and for future generations, by taking action to: reduce our climate impact, improve packaging sustainability, and help implement regenerative agriculture to grow the ingredients we use.

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    Giving Back to Families in Need

    We strive to educate and support families based on their unique needs—through food donations, educational materials and workshops, non-profit partnerships, and volunteering—to empower parents and caregivers to make the best choices for their family.

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    Real-Time Support for Parents

    The Happy Baby Experts are lactation consultants, registered dietitian nutritionists (and all moms!) who provide FREE infant feeding and nutrition support, on our one-on-one, live chat platform. 

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    DEI Advocacy & Action

    We are taking action today to help break down the systemic & institutional barriers that exist, as we raise and empower the next generation to continue to champion a more just world.

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    Using Business as a Force for Good

    Certified B Corporations™ (B Corps™) are for-profit companies certified by the nonprofit B Lab™ to meet high standards of social and environmental performance, transparency, and accountability. We have been proud members of the B Corp movement since 2011. 

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