Toddler self-feeding and laughing

Our Mission

We are on a mission to change the trajectory of children's health through nutrition.

Father looking out at farmland while holding son in arms

Organic from the Start

We believe in organic from the start, to provide your little one with food that is grown without the use of toxic persistent pesticides or GMOs allowed in conventional farming.

We've sourced over 242,449,630 pounds of organic ingredients

*as of 2/22

Impacting Children's Health

We are committed to positively impacting children’s health through nutrition, setting the stage for healthy eating habits early on in life.

Making Organic Accessible for All

Since 2018, we have been advocating for the inclusion of organic baby food through WIC’s program. It’s our goal to give every family the chance to provide their children with organic nutrition.

Building a Happier, Healthier Planet

We’re fighting to protect the planet for today’s children and for future generations, by taking action to: reduce our climate impact, improve packaging sustainability, and help implement regenerative agriculture to grow the ingredients we use.

Giving Back to Families in Need

We strive to educate and support families based on their unique needs—through food donations, educational materials and workshops, non-profit partnerships, and volunteering—to empower parents and caregivers to make the best choices for their family.

Real-Time Support for Parents

The Happy Baby Experts are lactation consultants, registered dietitian nutritionists (and all moms!) who provide FREE infant feeding and nutrition support, on our one-on-one, live chat platform. 

DEI Advocacy & Action

We are taking action today to help break down the systemic & institutional barriers that exist, as we raise and empower the next generation to continue to champion a more just world.

Using Business as a Force for Good

B Corps are for-profit companies certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency. We are proud leaders in the B Corp movement since 2011. 

Mission Report Archives

Mission Report Archives

Take a look at our past years mission reports to learn more about the work we've done and the progress we've made: