Our mission is to change the trajectory of children’s health through nutrition.
We nourish little ones.
We support families.
We protect our planet.
A Certified B Corporation (like us!) is a for-profit company certified by B Lab that meets rigorous standards of social and environmental performance, accountability, and transparency.
In 2017, not only did we become a Public Benefit Corporation—legally updating our charter to reflect our commitment to a better world—we won the Best for the World: Changemakers Award, given to businesses that best exceed the high social and environmental standards set for B Corporations.
WE NOURISH LITTLE ONES FROM DAY ONE.
We’re committed to organic.
As a mom-founded and parent-operated company, there’s nothing more important to us than what we feed our children. That’s why our food has none of the artificial hormones, toxic persistent pesticides, or GMOs allowed in conventional farming—just healthy ingredients from earth-friendly organic farms.
We believe so strongly in organic, we’ve purchased 102 million pounds of ingredients from organic farmers since 2013—and we’re just getting started!
Why organic?
See the difference between organic and other common farming practices.
< Swipe to compare
Organic
- Mandatory certification
- NO GMO’s allowed
- NO toxic persistent pesticides
- NO synthetic fertilizers
- NO sewage sludge & irradiation
- NO antibiotics & growth hormones
Conventional
- No certification
- GMO’s allowed
- Toxic persistent pesticides allowed
- Synthetic fertilizers allowed
- Sewage sludge & irradiation allowed
- Antibiotics & growth hormones allowed
Non-GMO
- Voluntary certification
- No GMO’s allowed
- Toxic persistent pesticides allowed
- Synthetic fertilizers allowed
- Sewage sludge & irradiation allowed
- Antibiotics & growth hormones allowed
Natural
- No certification
- GMO’s not regulated
- Toxic persistent Pesticides not regulated
- Synthetic fertilizers not regulated
- Sewage sludge & irradiation not regulated
- Antibiotics & growth hormones not regulated
*Non-GMO claims do not require a certification, unlike the Non-GMO Project Verified claim, which includes rigorous testing to verify the absence of GMOs.
**The term natural has not been regulated by the FDA and has no legal definition.
We believe in enlightened nutrition.
Here’s what that means.
We choose:
Ingredients that make sense for your little one’s age and stage.
We partner:
With pediatricians, dietitians, and children’s health experts we trust—so your family can trust our organic food.
We include:
Key supplements like DHA/ARA, probiotics, choline, plus superfoods like kale, quinoa, chia, and flaxseed, so your little one gets the most out of every bite.
WE SUPPORT FAMILIES AROUND THE WORLD.
Happy To Help:
our Nutrition Education Initiative
Nutrition education
Our Nutrition Education program provides small group workshops, nutrition education materials, and support for organizations leading research-based nutrition health efforts.
40,500
educational materials distributed to 14 non-profits.
+
3 nutrition education partnerships
Nutritious meal donation
520,598
meals
donated in 2017 and
over 2,000,000
in the last 3 years to organizations like:
+
$100,000
worth of organic food to hurricane victims in Puerto Rico last year, plus additional donations to crisis areas where children needed food.
We work with organizations that make a difference.
In honor of Shazi’s father, we partnered with The Small Things, a non-profit in Shazi’s father’s home country of Tanzania, in 2014 to build the Happy Family Children’s Village, which cares for, educates, and nourishes orphaned and abandoned children. We continue to support the Happy Family Children’s Village and the children it nurtures.
As our founding mama Shazi says, it’s always babies before business. That’s why we supported Project Peanut Butter, an organization that helps feed children in Africa, long before we were profitable—and we still do!
We’re a proud partner of Talk About Curing Autism, an organization dedicated to supporting, educating, and empowering families affected by autism, and happily sponsor the TACA Parent Support Team.
WE CARE FOR THE PLANET.
The health of our planet affects the health of our children, so it’s important to us to cultivate a sustainable world for them to grow up in today and inherit tomorrow. Here are some of the ways we protect our planet for our little ones.
We design our products with the planet in mind.
- We optimized materials by removing excess cardboard and decreasing the thickness of the box. These small changes save almost 10 tons of packaging annually!
- Our pouches can’t be recycled (yet!), but they still have numerous environmental benefits. From raw material extraction to transportation, flexible packaging requires less energy and fewer raw materials to produce, and generate fewer greenhouse gas emissions than the alternatives. We’re also active members of the Sustainable Packaging Coalition’s flexible film recovery working group and OSC2’s compostable packaging working group.
- We increased post-consumer recycled (PCR) content from 35% to 65%. That means that your little one may have doodled in a coloring book that became his or her four-pack!
We design our products with the planet in mind.
Our packaging aims to optimize materials, maximize recycled content, and minimize impact on the environment.
Interact with this pack to learn more about how we’re actively working to improve in each of these areas!
Our ingredients come from organic farms and sustainable sources.
All of our palm oil (we use very little!) is RSPO-certified, so we don’t contribute to deforestation.
Our offices are filled with earth-friendly employees.
We composted over
8,000
pounds
of food waste between 2015 and 2017.
+
We offset 100% of our carbon emissions from our offices & employee travel.
THIS IS HOW WE ADVOCATE FOR A HAPPY, HEALTHY WORLD.
Organic agriculture helps eliminate toxic chemicals from the air, water, and soil. But that’s only the beginning of our impact.
We developed an on-site sustainability audit to help our suppliers improve their social & environmental performance, honoring one every year who goes above and beyond with our Best for Baby Award. Our 2017 award went to Stahlbush Island Farms.
We’re partnering with experts in regenerative agriculture and soil health to pilot a program which provides support to farmers who want to go beyond the organic standards to further regenerate the soil, increase resiliency to a changing climate, and remove carbon from the atmosphere.
We co-founded The Climate Collaborative, a group of 275+ companies (and growing!) in the natural products industry committed to reversing climate change.
We’ve worked with the Business for Innovative Climate & Energy Policy, the American Sustainable Business Council, the Organic Trade Association, and The Sierra Club to advocate for stronger organic standards and climate policies nationally and in our home states.
Our support of Native Energy has generated over 3 million kWh of renewable energy from wind farms. That’s enough to power 300 homes for an entire year.
WE WANT YOU TO GO GREEN, TOO.
We’re working to create a better world for babies and families, but we can’t do it alone.
Bringing home baby to a green home
4 easy steps to green your home for your new arrival
Top 7 tips to increase recycling at home
Everything you need to know about recycling, reusing and reducing waste in your home