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Learn why nutrition
is at the heart of
everything we do.

Our Nutrition Standards

Our Safety Standards

Quality ingredients. Strict standards.

Unparalleled peace of mind.

*Clean Label Project certified infant formula and Clearly Crafted Pouches

Our Safety Standards

Baby being feed with happy baby pouch

Product Checker

From farm to highchair, every product batch is always rigorously tested to help ensure high-quality, safe food for your baby.

Check Your Product

Our Mission

We are on a mission to change the
trajectory of children’s health
through nutrition

Clean Label Project certified infant formula and Clearly Crafted Pouches

certified USDA organic

B-Corp

*Clean Label Project certified infant formula and Clearly Crafted Pouches

Free live chat
with experts.

Meet our dedicated team of real life lactation consultants and registered dietitians. Each expert is ready to chat with you one-on-one, for free, about all of your infant feeding and nutrition needs.

Available Mon-Fri, 8am-6pm ET

Meet Our Experts

Expert Protrait

Call 855-64-HAPPY

Happiness is filling
their first years with

organic nutrition high standards big smiles

We believe in simple organic ingredients
for every messy magical moment

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Always organic.

Always simple.

Always Happy.

Our team of parents, pediatricians, and food experts are obsessed with nutrition. We do the work so you can feel good, feeding good - bottle to backpack. 

*Clean Label Project certified infant formula and Clearly Crafted Pouches. Learn more about Our Standards here.

Healthy (and happy)
habits start early.

Over half of food preferences at age 2-3 last into adulthood. We believe that by teaching infants to enjoy a wide variety of fruits and vegetables from the start, we can lay the foundation of a nutritious diet throughout life.

Veggies Are Served

Start veggies early with unique and tasty flavors that have at least one serving of vegetables
* (1 serving of vegetables is ¼ cup).

Allergens Made Easy

Confidently introduce your baby to peanut and tree nut allergens without extra guesswork.
* (always consult your pediatrician before introducing allergens)

Growing Independence

Bolster your little food explorer’s skills with foods that support self-feeding.

Veggies Are Served

Build a love for veggies early with unique and tasty flavors that have at least one serving of vegetables.

Allergens Made Easy

Confidently introduce your baby to peanut and tree nut allergens without extra guesswork.

Growing Independence

Bolster your little food explorer’s skills with foods that support self-feeding.

LEARNING CENTER

You’ve got

questions. We’ve

got experts.

Read All Articles

Baby eating

Meal Plan for 6 to 9 Month Old Baby

ALLISON MS, RDN, CDN

Baby eating

How Do I Manage Gas in My Breastfed Baby?

ALLISON MS, RDN, CDN

Baby eating

How to Store Baby Food

ANDIE M.Ed., RD, LDN, CLC, RYT-200

Baby eating

Understanding Bifidobacteria & It's Role in Infant Health

ALLISON MS, RDN, CDN

Organic nutrition for
every happy moment

Infant Formula

For first sips

Pouches & Jars

For flavor adventures

Snacks

For little bites

Mealtime Bowls

For time at the table

Infant Formula

For first sips

Pouches & Jars

For flavor adventures

Snacks

For little bites

Mealtime Bowls

For time at the table

Here to help every step of the way.

Live Chat With Experts

Expert advice at your fingertips

Tools & Guides

Easy trackers and go-to guides for any age & stage

Meal Plans & Recipes

Helpful mealtime resources to feed with confidence

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