Happy Begins
Within

We believe nutrition should be made to matter

The first 1,000 days are a critical time in baby’s development, and we’re proud to offer support and organic nutrition for baby’s feeding journey. We partner with pediatricians, nutritionists, and food scientists to ensure our products deliver nutrition little ones need, with high-quality ingredients you can trust. All for baby’s happy, healthy start.

Building Healthy Habits

Our parent-trusted recipes help introduce baby to new tastes & textures little ones love.

Building healthy eating habits starts early on in life, which is why it’s so important to include a variety of fruits, veggies, whole grains, and other important foods and nutrients – as well as a variety of textures – in baby’s diet.

Because baby’s tastes lean to the naturally sweet, making it difficult to feed the veggies they need, we want to do even more to support veggie introduction and acceptance. That’s why we partnered with Partnership for a Healthier America, setting goals to offer even more veggie-forward and 0g added sugar options in flavorful recipes made to please budding palates.

Our organic purees, snacks, and mealtime bowls help support baby’s feeding journey through taste & texture progression, in recipes that baby (and you) will love.

Development-Based Nutrition

We partner with children’s health experts to deliver organic nutrition for every feeding milestone.

Our products are developed with a team of experts, including our food scientists and registered dietitian nutritionists, to support your little one throughout their feeding journey.

We offer organic nutrition for every feeding milestone – from products that help support the development of self-feeding skills, to products that include ingredients to deliver DHA, and important nutrients like fiber, choline, and iron so your little one gets the most out of every bite.

Our partners share our vision & values

From sourcing to manufacturing, our relationships are built on shared values of sustainability, accountability, and transparency. That means:

• Only selecting organic ingredients that pass our high standards

• Testing every lot of finished product for quality & food safety criteria

• Testing ingredients for nutrient content

We deliver quality without compromise

When it comes to our quality assurance, our team of specialists bring together over 50 years of research in early life nutrition, looking to European regulations, international research, and local guidelines to help set our own strict internal standards. We’ve developed a comprehensive and holistic quality & food safety program backed by research, leveraging our decades of expertise in food science with 80+ quality & food safety experts supporting every product we make.

Clean Label Project Purity Award

We’re the largest organic infant feeding brand* to earn Clean Label Project’s Purity Award across our formulas and best-selling* line of purees, Clearly Crafted.

Awarded by the Clean Label Project, certification follows a set of product testing for over 400 different contaminants completed by an independent party. We’re proud to have received this award as we continue to look to expand certification across our portfolio.

We are committed to making a difference through nutrition

Since 2018, we have been advocating for the inclusion of organic baby food through WIC’s* program, which supports Women, Infants, and Children living in low-income homes, and our products are now carried in 38 of the 41 states that allow organic. 

Quality & Food Safety is fundamental to the work we do

We work closely with our suppliers to create a valuable and effective process that ensures quality & safety from start to finish. This includes testing every lot of finished food products for a variety of criteria, including heavy metals, with all of our testing performed by third-party accredited laboratories to ensure that all our products are safe for littles ones to consume.