• Happy Begins
    Within

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Happy Nutrition for
Baby's Happy Start

We believe Happy Begins Within, starting with the very first foods you feed your little one.

That's why, as an industry leader in organic nutrition,* we only source high-quality ingredients and partner with children's health experts, to create products with nutrients little ones need and you can trust. All for baby's happy, healthy start.

Our Products
*IRI custom baby food database L52 WE 4.30.23

Non-GMO
No Artificial Growth Hormones
No Toxic Persistent Pesticides
No Antibiotics
No Artificial Flavors
Non-GMO
No Artificial Growth Hormones
No Toxic Persistent Pesticides
No Antibiotics
No Artificial Flavors
Non-GMO
No Artificial Growth Hormones
No Toxic Persistent Pesticides
No Antibiotics
No Artificial Flavors
Non-GMO
No Artificial Growth Hormones
No Toxic Persistent Pesticides
No Antibiotics
No Artificial Flavors

  • We’re the largest organic infant feeding brand* to earn Clean Label Project’s Purity Award across our formulas and best-selling* line of baby food purees, Clearly Crafted

    Awarded by the Clean Label Project, certification follows a set of product testing for over 400 different contaminants completed by an independent party. We’re proud to have received this award as we continue to expand certification across our portfolio.

    *IRI Custom Baby Food Database L52 WE 10.29.23

Voted Best By

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verywell-family
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Babylist
babycenter-logo
What to Expect
verywell-family
healthline-logo
scary-mommy-logo
Babylist
babycenter-logo
What to Expect
verywell-family
healthline-logo
scary-mommy-logo

How We're Setting Our Standards

Our Happy Promise
Our promise is to bring you peace of mind, which means our products are always:
Certified USDA Organic
Non-GMO
Made with ingredients grown without the use of toxic persistent pesticides
Packaging made without BPA, BPS, or phthalates
Building Healthy Habits
Our parent-trusted recipes help introduce baby to new tastes & textures little ones love.
Development Based Nutrition
We partner with children’s health experts to deliver organic nutrition for every feeding milestone.

Organic nutrition for all ages & stages

  • Infant Formula
    Organic Infant Formula
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    What Parents Are Saying

  • My little ones love them and I love all the wonderful organic ingredients inside. Makes breakfast time easy for a family always on the go!
    WB
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    No email or appointment needed.