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    • Happy Begins
      Within

      Starting With Baby's First Foods

      Our organic baby food and infant formulas feature nutritious ingredients parents can trust for a happy, healthy start.


      Our Standards

    Non-GMO
    No Artificial Growth Hormones
    No Toxic Persistent Pesticides
    No Antibiotics
    No Artificial Flavors
    Non-GMO
    No Artificial Growth Hormones
    No Toxic Persistent Pesticides
    No Antibiotics
    No Artificial Flavors
    Non-GMO
    No Artificial Growth Hormones
    No Toxic Persistent Pesticides
    No Antibiotics
    No Artificial Flavors
    Non-GMO
    No Artificial Growth Hormones
    No Toxic Persistent Pesticides
    No Antibiotics
    No Artificial Flavors

    Organic nutrition for all ages & stages

  • Infant Formula
    Organic Infant Formula
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    Voted Best By

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    Babylist
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    What to Expect
    verywell-family
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    Babylist
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    What to Expect
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    • We’re the largest organic infant feeding brand* to earn Clean Label Project’s Purity Award across our formulas and best-selling* line of baby food purees, Clearly Crafted

      Awarded by the Clean Label Project, certification follows a set of product testing for over 400 different contaminants completed by an independent party. We’re proud to have received this award as we continue to expand certification across our portfolio.

      *IRI Custom Baby Food Database L52 WE 10.29.23

    Our Happy Promise

    Our promise is to bring you peace of mind, which
    means our products are always:

    Always certified USDA Organic
    Non-GMO
    Made with ingredients grown without the use of toxic persistent pesticides
    Packaging made without BPA, BPS, or phthalates

    Our Standards

    What Parents Are Saying

  • My little ones love them and I love all the wonderful organic ingredients inside. Makes breakfast time easy for a family always on the go!
    WB
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    Learning Center

    Popular Resources

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    Meal Plan for 6 to 9 Month Old Baby

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    Meal Plan for 18 to 24 Months Old Toddlers

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    Breastfeeding
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    How Do I Keep My Breast or Formula Fed Baby Awake During Feedings?

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    Meal Plan for 6 to 9 Month Old Baby

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