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Need help switching your baby's formula? Chat with a Registered Dietitian Nutritionist.

Learn what to expect when switching baby formulas Read here

Quality ingredients. Strict standards.

Unparalleled peace of mind.

Baby being feed with happy baby pouch

Product Checker

See how your product passed our heavy metals and contaminants testing with flying colors.

Our Mission

We are on a mission to change the
trajectory of children’s health
through nutrition

Clean Label Project certified infant formula and Clearly Crafted Pouches
certified USDA organic
Non-GMO
B-Corp

Meet our dedicated team of real life lactation consultants and registered dietitians. Each expert is ready to chat with you one-on-one, for free, about all of your infant feeding and nutrition needs.

Expert Protrait

Jaime

MS, RD, CSSD, CBS

  • Registered Dietitian
  • Master’s Degree in Clinical Nutrition from New York University
  • Certified Breastfeeding Specialist
  • Certified in Maternal and Infant Nutrition from Cornell University
  • Board Certified Specialist in Sports Dietetics
  • Mother of 2 girls

Jaime loves to spend time in her kitchen and has a passion for anything local. She loves to motivate clients to “vote with their fork” and get back to the basics. Through nutrition and feeding workshops, she has taught thousands of parents how to implement healthy eating habits from birth to adolescence.

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