Quality & Safety of Our Products
It has come to our attention that a number of brands and products across the baby food industry have been a focus of a recent Consumer Reports investigation into the presence of heavy metals in baby food. As a company run by parents who are proud to feed our children the products that we make every day, we take this topic very personally and seriously and can say with the utmost confidence that all of our products are safe for babies and toddlers. We pride ourselves on being at the forefront of implementing strict quality standards in providing clean, enlightened and nutritious offerings to babies. The safety, health and wellness of our little ones is, and has always been, an intrinsic part of our DNA. Managing contaminant exposure is at the heart of our business and is embedded into everything that we do.
Our proprietary Quality and Food Safety program is designed to ensure that all our products are safe for every baby and toddler. We have strict, self-imposed quality standards and conduct proactive testing of our products, which have always proven them to be safe for consumption. It is important to note that trace amounts of contaminants such as heavy metals like arsenic, lead and mercury, can often be found naturally in the environment, including in water and soil; so it is possible that small amounts can be present in some fruits and vegetables. Managing exposure to these naturally occurring substances is incredibly important to us. To limit the presence of these trace amounts in the products we manufacture, we source high-quality, organic produce from trusted suppliers and farmers. We are committed to making certain that our products, including our Superfood Puffs and Probiotic Oatmeal Cereal, are safe for consumption.
More information on our standards
Our company was founded and built on the principle that every baby and child should be brought up in an environment free of harmful toxins. Managing contaminant exposure is at the heart of our business and is embedded into everything that we do:
- We are committed to being always organic. Our foods are certified to be made using practices that do not include potentially harmful pesticides and antibiotics. We have always been committed to using organic and non-GMO ingredients and strive to implement practices and standards that go beyond what is required by industry standards.
- We have developed a proprietary Quality and Food Safety program designed to ensure that all of our products are safe for every baby and toddler. We are proud to have best-in-class testing protocols in our industry.
- We have a culture of constant improvement and despite our strict, self-imposed quality standards and proactive testing, we know that we cannot completely control every aspect of the environment. However, that does not stop us from searching for ways to always improve our products. As always, we are willing and eager to find any opportunity to improve our products and look to data-based guidance to help us do so.
- We thoughtfully source high-quality, clean organic ingredients and packaging from trusted farmers and suppliers, which reduces the risk of heavy metals.
- We specifically source packaging made without BPA.
We want to help make you feel comfortable and welcome any questions or comments by calling us at 1-855-64-HAPPY or emailing us at email@example.com.
Answers to some additional questions you might have
What are some additional resources you can access to help limit exposure to harmful toxins in your child’s environment?
As a company, we believe that toxin exposure is something parents must actively control in a baby’s entire environment. We do our part from a food safety perspective and by sharing pertinent information on ways to protect developing children on our Learning Center. We also have great partners who provide incredibly useful (and free!) information:
- The Neurological Health Foundation (which our Founder and ChairMom, Shazi Visram, is on the board of) has published the Healthy Child Guide (password: healthychild), which educates and empowers parents to have healthy children, free of chronic health disorders.
- The Environmental Working Group, another close partner of ours, which Shazi is also a board member of, has created several very helpful guides including The Dirty Dozen and The Clean Fifteen, a guide to pesticides in produce, and the Skin Deep Database, which evaluates almost 70,000 personal care products based on their safety.
How do trace contaminants get into food?
Trace amounts of contaminants such as heavy metals like arsenic, lead, cadmium and mercury, can often be found naturally in the environment, including water and soil. So it is possible that small amounts can be present in some fruits and vegetables. To limit the presence of these trace amounts in the products we manufacture, we only source high-quality, organic produce from trusted suppliers and farmers. We also audit and test our products to assure that the ingredients we’ve chosen meet our expectations as parents. As always, we continually strive to improve our products and welcome data-based guidance to do so.
How does this work with organic certification? I thought this was the strictest of standards?
To use the organic certification logo on our products, it means that a lot of attention has been paid to making sure the right practices are in place at every step in the supply chain, beginning with the seeds planted at each farm. These practices encourage environmental sustainability and help to prevent potentially harmful substances, like pesticides and antibiotics, from being introduced to our foods. However, many other contaminants still have the potential to find their way into organic foods. That’s why it was important to us to build our proprietary Quality and Food Safety program that goes beyond organic, addressing several additional potential contaminants.